Content Creator / Editor - Branded Content | Converse

Anomaly localizes Converse’s global campaign COLOR CLASH for the Chinese market by inviting artists to various college campuses in China to collaborate with students to “color clash their boring campus.” From dorms to building exteriors to running tracks, Chinese students turned a grey and boring space into something colorful and interesting.

The campaign spanned 5 cities: Beijing, Shanghai, Wuhan, Xi’an & Changsha, culminating in a 1-day COLOR CLASH festival in Guangzhou.

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