Director - CNY Advertising

In celebration of Chinese New Year, Anomaly released a tongue-in-cheek ad commemorating a series of red-tinted OOH advertisements installed in various metro stations around Shanghai.

Client: MINI

Agency: Anomaly

CREW

Director: Dalton Lai

Executive Creative Director: Clarence Chiew

General Manager: Nickel Liu

Account Manager: Roy Lu, Rita Zhou

Associate Creative Director: Pickle Guo

Creative Team: Page Gong, Clay Kuok

Producer: Coco Gu

Director of Photography: Jeffrey Weil

Editor: Dalton Lai