P R O J E C T D E T A I L S

As part of Budweiser’s “Made for Music” campaign, Anomaly created the EDM BLASTER, a directional sound device that “shoots” electronic music bursts using the latest directional sound technology. With the ability to control the direction of sound, this device can single out a person in a crowd without anyone else hearing it, thus creating a personal EDM party anywhere and anytime.

This device was created to throw parties where the Chinese govt may not prefer, to chase shy youngsters on the streets, to wake people up on the subway with EDM Patrols, and of course to get some buzz with world class DJs featuring it in their performances… so we took the prototype EDM Blaster for a test run at the Storm Electronic Music Festival.

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Client: Budweiser

Agency: Anomaly

C R E W

Executive Creative Director: Elvis Chau

Creative Team: Marc & Rubinho

Production Design by: Carl Nyman

Director/DP: Dalton Lai

Additional Cam: Tim Wu, Evan Sun

Editor: Leo Liu

Special Thanks to:

Storm Electronic Music Festival