THE NOMAD HOTEL
Content Creator - Content Commerce | MINI
P R O J E C T D E T A I L S
Tapping into the rising popularity of “glamping” and RV culture in China, MINI launches a new campaign entitled THE NOMAD HOTEL, consisting of MINI Countrymans equipped with unique roof tents tailor-made by AUTOHOME in Italy, allowing travelers to explore the wild, without sacrificing the conveniences of urban living.
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A C C O L A D E S
2021 The One Show by The One Club for Creativity, Official Selection
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“ROOM WITH A VIEW” driver experiences in Yunnan, China
Client：MINI
Agency: Anomaly
C R E W
Executive Creative Director: Clarence Chiew
Senior Account Director: Nickel Liu
Account Manager: Roy Lu, Rita Zhou
Creative Team: Pickle Guo, Page Gong, Rango Zhou, Lou Lou
Content Creators: Dalton Lai, Leo Liu
Producer: Mulan Yap
Editor: Evan Sun