P R O J E C T D E T A I L S

Filmed in Munich at the headquarters of BMW’s MINI, we take a glimpse into the process of MINI designers overcoming a design challenge by "bending the rules" in order to incorporate the asymmetrical Union Jack flag into their taillight design.

Official Link: http://bit.ly/MINIsubscribe

. . . . . . . .

Client: MINI

Agency: Anomaly

C R E W

Executive Creative Director: Clarence Chiew

General Manager: Nickel Liu

Account Manager: Roy Lu, Rita Zhou

Associate Creative Director: Pickle Guo

Producer: Ding Ni

Director: Leo Liu

Director of Photography: Dalton Lai

Editor: Evan Sun