P R O J E C T D E T A I L S

As the NBA marked its 75th anniversary, SAP saw an opportunity to reach new audiences with an innovative B2B brand marketing approach. Integrating technology, spots and art by rendering a musical symphony from NBA statistical data.

With film composer Varqa Buehler and renowned pianist Lang Lang, they matched each data point with a corresponding piano key, resulting in a melody that reflected not only decades of basketball legends, but also SAP’s powerful data analytical capabilities.

For Streaming in China without a VPN: Xinpianchang 新片场 Link

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