FEEL YOU with MIA KONG
Director - Brand Campaign (SS21) | UGG
P R O J E C T D E T A I L S
Featuring: Mia Kong, Stylist & Dazed China Style Director
Narrated by: Mia Kong & Stylist Lucia Liu
UGG’s latest campaign is a springtime ‘fashion film’ meets ‘portrait documentary’ short story, showing us how Mia Kong cherishes and nurtures her affinity for nature, while also showing off her own eclectic style & personality.
UGG "Feel Blooming" SS21 Campaign #感纵茸去怒放#
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Client: UGG
Agency: Anomaly
Production: Unreasonable Studios
C R E W
Director: Dalton Lai
Creative Director: Ann Zeng
Associate Creative Director: Eva Han
Creative Team: Chloe Liu, Millson Ding
Account Manager: Jaedin He, Carol Ma
Executive Producer: Yusi Cheng
Producer: Jeanine Chen
Production Coordinator: Berry Jiang
Director of Photography：Vladimir Milosevic
Art Director: Amie Su
Gaffer: Xiao Gao
1st AC: Ronnie Wu
Sound Recordist: Cloud Wang
Editor: Dalton Lai
Sound Mix: Mike Hough
Colorist：8G